We Are All Americans Campaign

We Are All Americans is a campaign created by GSU MFA students Ana Coello and Constanza Loustalet for their project in the graduate Graphic Design Studio Practice class taught by Professor Jeff Boortz.

In the class, we explored whether we could use the psychological principles of persuasion described by author Robert B. Cialdini, PHD in his book, Influence: The Psychology of Persuasion, 1993, ISBN-13: 978-0061241895, manifested in designed environments, experiences, print, and screen-based media to change entrenched beliefs and viewpoints of our target audience, getting them to take actions that would provide evidence of a shift in their point-of-view.

The idea behind this campaign is to showcase similarities between people from different countries in America. Because of willful misinformation in media sources surrounding immigrants from Latin America we wanted to showcase the similarities between Latinos and US Citizens, and to argue that it doesn’t matter where you come from, we are all Americans.

Ana Coello and Constanza Loustalet were each awarded a $500. scholarship for their work on this campaign in the hope that they would use these resources to share their campaign with other colleges in the Southern USA.

Here are some of the campaign spots: