This project involved working with social entrepreneurs and the organization that supports them, to help them better understand the power of branding, and to begin building their own pro-social brands.
The Center for Civic Innovation is a community-driven research and development lab for local governments, nonprofits, and social entrepreneurs. Their mission is to find, test, and invest in outcome-driven solutions to local social challenges. They host an in-house incubator called Civic Labs, regular workshops for community based social entrepreneurs at all stages, and we work with local public institutions to invest in early stage community initiatives and ventures.
In addition to working with GSU students to develop brand identities for their Westside Innovation Lab companies, Better Bureau did an analysis of the logo and branding system for the center itself.CCI_logo_dev_r1.1_WP