Inclusive Digital Expression and Literacy (IDEAL) is a two-year program for students with mild intellectual disabilities, who have the right to postsecondary education (PE) beyond high school similar to any other student. Over the past 20 years,inclusive post-secondary education programs (PSE) have been established at more than 200 colleges and university across the United States and Canada. Many of these programs have similar focus areas,including self–determination, social skills development, college course access, independent living, andemployment.
The IDEAL Program is novel in that it focuses on the development of “voice,” media literacy, production skill independence that allows each student to represent and communicate his/her own stories and self—an empowering identity for anyone in our media-saturated culture, especially for individuals with intellectual disabilities whose stories are often overlooked or conveyed by others.
Program Co-Directors, Andy Roach and Niklas Vollmer, approached Better Bureau for help in building the identity and logo for their fledgling program. We were more than happy to help, and moved to create a logo that referenced the wide spectrum of media the group focuses on, and reflected the association with Georgia State University, by embracing its Blue, Red, and Grey color palette.
See our initial exploration and logo guidelines below.