Telemundo – Upfront


America is a melting pot. Achieving social justice begins with extending “the right to life, liberty and the pursuit of happiness” to all ethnic, and religious, socio-economic, and lifestyle minorities, and taking pride in your unique identity.

When Sony bought Telemundo they positioned the network with the line, “to be Latin in the US is the best of both worlds.” This spot, created to kick off the advertiser upfronts, was intended to show that Latinos are a multi-faceted people interested in their cultural heritage, family values, and aware of their growing economic clout- and that Telemundo was the at the center of each.

This spot won Promax BDA- Latin America’s Best of Show award, and moved many in the audience to tears.